Forrester Seeks Nominations for 2025 B2B Awards Highlighting Marketing, Sales, and Product Alignment
Forrester (Nasdaq: FORR) has officially opened nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards, targeting organizations in the Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions. These awards aim to recognize B2B organizations that have demonstrated exceptional alignment across marketing, sales, and product strategies to enhance customer experience and drive revenue growth.
Eligibility for the awards is open to organizations of all sizes within the APAC and EMEA regions. Leaders in marketing, sales, and product functions, including chief marketing officers, chief sales officers, and chief product officers, are encouraged to nominate their teams. The criteria for the B2B Return On Integration Honors focus on cross-functional alignment that increases customer value and company performance, while the B2B Programs Of The Year Awards celebrate excellence within individual functions.
Paul Ferron, VP and research director at Forrester, emphasized the importance of alignment across functions as not just a strategic advantage but a necessity in today's dynamic market. 'We're looking forward to recognizing organizations that understand the critical role of alignment in delivering unmatched customer experiences,' Ferron stated.
The deadline for nominations in the EMEA region is July 14, 2025, with winners to be honored at the B2B Summit EMEA in London and digitally from October 6-8, 2025. APAC-based organizations have until August 14, 2025, to submit nominations, with award recipients recognized at the B2B Summit APAC in Singapore and digitally on November 6, 2025. Forrester continues to empower leaders across technology, customer experience, digital, marketing, sales, and product functions to drive bold initiatives in their respective fields.
