LANDMARK Celebrates Mother's Day with a Dazzling Display of Natural Diamonds
This Mother's Day, LANDMARK in Central Hong Kong became the epicenter of a glittering celebration, where over 200 distinguished guests, including celebrities, industry experts, and influencers, gathered to honor eternal maternal love through the brilliance of natural diamonds. The event, titled 'The Gift of Forever,' marked LANDMARK's first large-scale promotion centered on natural diamonds, embodying De Beers Group's vision of celebrating life's precious moments with these timeless gems.
The celebration transformed selected public spaces across LANDMARK into an artistic haven, featuring interactive installations by Hong Kong-based artist Kitty Wong. These installations beautifully captured the essence of a mother's love, drawing parallels to the enduring legacy of natural diamonds. Guests were invited to explore a curated 'diamond route,' offering a unique journey through the world of luxury jewellery and watches, with exclusive promotions and activations along the way.
Adding to the festive atmosphere, LANDMARK introduced limited-time activities designed to create unforgettable memories. From now until May 9, visitors can participate in special photo opportunities and enjoy additional rewards through LANDMARK's BESPOKE loyalty programme, enhancing the experience of exploring the distinctive offerings of LANDMARK's tenants.
The event not only showcased the beauty and value of natural diamonds but also deepened the public's appreciation for their unique legacy. By intertwining the brilliance of diamonds with the warmth of familial bonds, LANDMARK and De Beers Group created an immersive experience that celebrated the timeless connection between mothers and their children, all within the setting of unparalleled luxury.
