Puma Shifts UK Headquarters to Manchester's Circle Square in Strategic Move
In a significant shift, Puma, the global sportswear brand, has announced the relocation of its UK headquarters from London to Manchester's Circle Square development. This move underscores Manchester's rising status as a hub for technology, digital, and creative industries. Puma has secured a 20,000 square foot space in the £87m development, signaling a strong commitment to embedding itself within Manchester's innovative ecosystem.
The new headquarters will house Puma's sales, marketing, merchandising, finance, people and operations, and direct-to-consumer departments. Circle Square, located on the Oxford Road Corridor, is part of a larger initiative to foster growth in the tech, innovation, and science sectors. This relocation not only positions Puma alongside forward-thinking businesses but also strengthens its ties with academic institutions like Manchester Metropolitan University, enhancing access to top-tier creative and STEM talent.
Lucynda Davies, Puma UK managing director, highlighted the strategic importance of the move, emphasizing the state-of-the-art facilities and the vibrant community at Circle Square. The relocation is seen as a key step in Puma's ongoing transformation, offering employees a first-class working environment while being at the heart of Manchester's thriving tech and fashion scenes.
This development comes as Puma prepares to open its first European flagship store on Oxford Street in London this autumn, showcasing the brand's commitment to innovation and performance. The move to Manchester not only reflects Puma's strategic priorities but also highlights the city's growing appeal as a destination for major global brands seeking to tap into its dynamic talent pool and innovative spirit.
