Unleashed Brands Foundation Commits $1 Million to Fight Childhood Blood Cancer

12-06-2025


The Unleashed Brands Foundation has announced a groundbreaking $1 million pledge over the next five years to the Leukemia & Lymphoma Society (LLS), marking a significant step forward in the fight against childhood blood cancer. This commitment underscores the foundation's dedication to supporting LLS's Dare to Dream Project, an initiative aimed at revolutionizing treatment and care for young patients battling these diseases. The partnership between the Unleashed Brands Foundation and LLS is a beacon of hope for countless families affected by blood cancer, offering not just financial support but a promise of a brighter future.

Unleashed Brands, known for its eight youth enrichment companies including Urban Air and The Little Gym, serves millions of families across the nation. Through this pledge, the foundation leverages its widespread influence to turn everyday interactions into opportunities for meaningful change. From birthday parties to after-school programs, the foundation is embedding philanthropy into the fabric of family life, making it easier for communities to contribute to a cause that touches so many lives.

Starting this June, a novel 'round-up' feature will be introduced across all Unleashed Brands companies, enabling customers to round up their purchases to the nearest dollar at checkout. This initiative is expected to harness the collective power of 20 million annual visits, transforming small contributions into substantial support for blood cancer research, safer treatments, and family assistance programs. It's a testament to how technology and generosity can come together to make a real difference in the lives of those in need.

The Unleashed Brands Foundation's commitment to the Leukemia & Lymphoma Society is more than just a financial donation; it's a lifeline for children dreaming of a future free from blood cancer. By focusing on the Dare to Dream Project, the foundation is not only funding critical research but also ensuring that the journey towards recovery is filled with hope, support, and the promise of play. In the face of adversity, this partnership stands as a powerful reminder of what can be achieved when communities unite for a common cause.

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